It has to have a set of concrete tasks and marketing tactics to follow. While a marketing plan contains a list of actions, without a sound strategic foundation, it is of little use to a business. A solid online marketing strategy is the foundation of a well-written marketing plan. What’s the difference between a marketing plan and a business plan?Ī marketing plan may be part of an overall business plan. It's written for a specific period of time and explains both your current situation and your future plans. What is a marketing plan?Ī marketing plan is a document that details how you're going to execute your strategy. Now that you have your marketing plan template, let's go over some basics before diving into more advanced aspects of marketing planning.
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